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A complete daily-to-weekly hair care system for all hair types. Soft-Cleanse cleanses and cares for the scalp, Ultra-Restore conditions and strengthens every wash day, and Heavenly-Masque delivers an intensive weekly treatment — leaving hair soft, hydrated, strong and glossy.
Includes: Soft-Cleanse Universal Shampoo + Ultra-Restore Universal Conditioner + Heavenly-Masque
A complete hair care system for all hair types — cleansing, conditioning, weekly repair, heat protection, styling and curl definition in one routine. Leaves hair soft, hydrated, strong, glossy, protected and beautifully defined from root to end.
Includes: Soft-Cleanse Universal Shampoo + Ultra-Restore Universal Conditioner + Heavenly-Masque + Multi-Verse Primer + Protector + Set-Go Functional Foam + Jelly-Baby Curl Jelly
A complete wash-to-style system for curls, waves and coils. Soft-Cleanse and Ultra-Restore cleanse and condition, Multi-Verse seals and protects before styling, and Jelly-Baby defines and controls the curl — leaving hair soft, protected and beautifully defined.
Includes: Soft-Cleanse Universal Shampoo + Ultra-Restore Universal Conditioner + Multi-Verse Primer + Protector + Jelly-Baby Curl Jelly
A complete wash-to-blowout system for all hair types. Soft-Cleanse and Ultra-Restore cleanse and condition, Multi-Verse primes and protects hair from heat before styling, and Set-Go lifts, sets and smooths for a longer-lasting finish — leaving hair protected, controlled and full of movement.
Includes: Soft-Cleanse Universal Shampoo + Ultra-Restore Universal Conditioner + Multi-Verse Primer + Protector + Set-Go Functional Foam
MEET THE Founder
MEET THE FOUNDER OF THE PUFFIA UNIVERSE. BECC SNOW.
Puffia has lived in my imagination for a long time.
Through my work as a hairdresser, I’ve come to understand hair from every angle — how it behaves, what it needs, how products perform in real life, and how much it can shape the way someone feels in themselves.
I’ve also spent years surrounded by professional haircare: using it, testing it, recommending it, and seeing how different brands connect with people. Puffia came from the pull to create something with more of my own heart in it — products shaped by knowledge, experience and care, brought to life with creativity, connection and play.
I’ve always loved working with hair because of the power it can hold in someone’s life. Hair can shift the way you feel, the way you see yourself, the way you express who you are, and the way you move through the world.
That idea sits at the heart of Puffia.
My hope is that Puffia becomes more than the products you reach for every day — a brand you see yourself in, feel connected to, and can keep exploring in your own way inside our universe.